Five ways to optimize your website for Search Engine Optimization (SEO)
What is SEO and why is it important
Search engine optimization helps your website reach the right people at the right time. With the right keywords and website optimized properly, your website will be featured higher in searches in Google and other search engines. Getting your website optimized is easy and simple with the right tools in place. Suppose your company has a retail store that sells luxury handbags. Your keywords in ad groups are organized by luxury brands, handbags, and accessory keywords. Your website will feature the keywords selected to connect the search results to the SEO.
Keyword research and analysis
Keywords are the main pieces in search engine optimization. Think of it as puzzle pieces for a puzzle. Google Ads uses ad groups to organize keyword lists to create search advertisements. Keywords can be broad match, broad, phrase, and exact match. Every few months do a keyword audit to identify strengths and weaknesses. Keyword audits are important to see which keywords are best performing and which ones are to pause.
Content marketing and building links
Content marketing is content-rich storytelling such as blogs, case studies, and social media posts. Content helps search engines understand your expertise and the subject matter of your website. Digital marketing has so many topics to choose from. Choose topics that you have interest and expertise in. Building links are making hyperlinks that link to other websites. This in return helps connect with organic traffic.
Meta descriptions and alt attributes
Meta descriptions are a type of HTML tags that organize your content into small descriptive categories. When your website appears on a search engine the meta description is right under Alt attributes work hand in hand with meta descriptions. Alt attributes describe images for search engines to understand your images better.
Title tags and body copy
Title tags help google understand what your website is about and help optimize your keyword more efficiently. Body copy on your website also helps the keywords when you incorporate them into the copy. The more body content the better results. I suggest creating a blog section and coming up with topics that you are passionate about. Having a blog and content-rich blogposts featured on your website will assist Google in making your bids more affordable.
Local SEO
Local SEO is highly recommended for small business because they you’re your website appear more in search results for local search listings. For instance, if your retail store only sells in Tampa. You can set your search advertisements in target geographic targeting and target only people in Tampa.
How to measure progress and success with an SEO
SEO audits are made to make sure all search engines are optimizing your website effectively. A way you can make an effective SEO audit is with a plug-in tool like Yoast SEO. This plug-in makes sure you have readability, title tags, meta descriptions, alt attributes, and adding content to measure the effectiveness of your website.
Search engine optimization is a great tool to use for your website to be ensured the most impressions and traffic. Once your website is search engine optimized you will have more leads follow in and website traffic brings in brand awareness for your small business.
