3 tips for making your Google Video advertising smoother

Video advertising is an important part of your digital marketing plan. Every industry needs videos to complement their services and brand story. If this is your first video campaign or you are an expert at creating Paid video campaigns, there are a few tips I’ve learned along my digital marketing journey that might help your video advertising strategy as well.

·  Check your ads performance weekly. I repeat check your ad status weekly. Sometimes Google has glitches or your ad stops working out of nowhere. Have a person designated in your marketing team to review your video ads daily and weekly.

· To get better engagement -add tags and competitive keywords to get more views and better performance.

· Keep your video short and simple. Create different versions to see which one your client likes most. Sometimes it’s the small details that get approval vs a rejection from a client.

· Create monthly reviews of your advertising performance to review and compare results from previous months.

Google has several courses to get certified in digital advertising such as Google Video Ads. I highly recommend going to the course and getting certified to gain access to more tips and tricks for Google Video Ads.